Diversity and Inclusion Policy

The Bournemouth-Swanage Motor Road and Ferry Company
Trading as Sandbanks Ferry

Last updated: 06 January 2026

Our Commitment

At The Sandbanks Ferry, we are proud to serve the diverse communities of Dorset and welcome everyone aboard. As a family-owned business and long-serving community asset, we are committed to providing an inclusive, respectful, and welcoming environment for all our passengers, employees, and stakeholders.

Our Values

We believe that diversity strengthens our service and enriches our local community. We are committed to:

  • Equality of Service: Providing the same high standard of service to all passengers, regardless of age, disability, gender reassignment, marriage and civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
  • Accessibility: Ensuring our ferry service remains accessible to all members of the community, including those with disabilities or additional needs.
  • Respectful Environment: Maintaining a welcoming atmosphere where everyone is treated with dignity and respect.
  • Fair Employment: Recruiting, training, and promoting employees based on merit, qualifications, and abilities.

Our Practice

For Our Passengers

  • We strive to accommodate all passengers’ needs and welcome feedback on how we can improve accessibility
  • Our staff are trained to provide courteous and respectful service to everyone
  • We do not tolerate discrimination, harassment, or abusive behaviour towards passengers or staff
  • We actively work to remove barriers to travel and make our service accessible to all

For Our Employees

  • We recruit from the widest possible pool of talent in our local community
  • We provide equal opportunities for training and development
  • We maintain a workplace free from discrimination, harassment, and bullying
  • We value the diverse perspectives and experiences our team members bring

For Our Community

  • We recognise our role as a vital transport link serving diverse communities across Dorset
  • We engage with local organisations to understand and meet the needs of all community members
  • We regularly review our policies and practices to ensure they promote inclusion

Continuous Improvement

We are committed to regularly reviewing and improving our diversity and inclusion practices. We welcome feedback from passengers, employees, and community members on how we can better serve everyone.

If you have any concerns, suggestions, or require assistance, please contact us through the ‘Contact Us’ section of this website.

Complaints

Any passenger or employee who believes they have experienced discrimination should report this to management. All complaints will be taken seriously and investigated promptly and confidentially.

This policy applies to all aspects of the Sandbanks Ferry service and employment practices.

Last reviewed: 06 January 2026